Global fandom marketing and international visitor campaigns
DataTown plans and runs campaigns for entertainment companies, brands and tourism businesses
We work with local fan communities and creators, using FanWork and Unlock Korea to connect online promotion with activities people can join
500+
people
15
countries
Insights powered AI & Data
What We Do
Global Fandom Campaigns
Connect artists and brands with local fanbases and creators. We plan participatory campaigns, coordinate local collaborators and produce content for international audiences
International Visitor Marketing
Promote venues, brands and experiences to international residents and visitors in Korea, as well as audiences planning a trip. We combine community outreach with content, creator collaboration and participant feedback
Audience Research and Content Strategy
Understand what audiences respond to and turn those findings into campaign messages and activities. Our work includes artist positioning, storytelling and feedback from local communities