Discover the fandom
Research public fanbase, creator and media channels by artist, language, city and activity format.
SOURCE / Public channelsFANDOM PLATFORM × DATA TECHNOLOGY
A fandom platform.
Data for
global collaboration.
DataTown builds FanWork, connecting global fandom communities and their activities. We connect interests, experience and Collab records with local networks to create business collaborations—and turn experiences and responses into data for what comes next.
PLATFORMFANDOM DATAGLOBAL BUSINESS
Google Play ChangGoo program
Tourism Accelerating
A platform built with
real fan communities.
14countries
Home to our recruited fanbases
100+ fanbases
Fanbases recruited to FanWork
A local fandom network
MadridParisSão PauloJakartaMexico CityManilaTaipeiAbu Dhabi
Campaign experience in Madrid & Paris
October 2026, internal records. Recruited fanbases, not monthly active or paying customers.
01 / THE FANDOM ECONOMY
Fans do more than consume.
They create, organize and connect.
Fanbase leaders bring people together. Creators make art, dance, video and reviews. FanWork supports this work—and connects it with business opportunities.
PEOPLE
Fanbases & creators
Local communities, creative work
and activity experience
FANWORK PLATFORM
Profile & archive / Collab
OPPORTUNITIES
Entertainment & brands
Local partnerships, campaigns
and experiences worth joining
02 / FANWORK APP
Your profile. Your community.
Your next shared activity.
Three connected spaces for fandom. Use FanWork alongside your existing social channels—from discovery to participation and a lasting record.
Open FanWork ↗PROFILE / FANDOM PORTFOLIOA profile that shows
A profile that shows
what you care about—and do.
Collect your fandom interests, creative fields, works and activities in one profile. A fandom portfolio helps you introduce yourself to people and potential collaborators.
- Interests and fandom topics
- Creative fields and shared work
- An archive of participation and experience
DATA / Interests · Creative fields · Activity history
FANBASE / COMMUNITY HOMEOne home for the people
One home for the people
and activities you share.
Bring your fanbase profile, updates, conversations and Collabs into one space. Recaps and shared photos keep the community's experience accessible after an activity ends.
- A home linked to your existing social channels
- Threads, conversation and shared activities
- Recaps and Wall for lasting memories
DATA / Fanbase activities · Participation · Shared memories
COLLAB / ACTIVITIES INTO ACTIONCreate fandom activities.
Create fandom activities.
Keep participation and results together.
Collab is FanWork’s service for easily creating, managing and documenting fandom events, missions and challenges. Choose a format for your activity and connect recruitment, participation, submissions and wrap-up records in one place.
- Activity-specific starting templates
- Schedules and participation guidance
- Submitted work and closing records
DATA / Activity conditions · Participation process · Results
Open a paid Collab.
Take part in the fandom economy.
Tap a real product screen to take a closer look.
Paid Collabs let fan organizers run classes, events and experiences with tickets. FanWork takes the payment and handles refunds, and if the minimum number of people is not reached, everyone is refunded in full. Activity details, terms, payment and progress records sit in one place.
- Classes
- Event tickets
- Experiences
- Full refund if it's off
Payment and operating arrangements vary by Collab type and terms.
Real FanWork screens used in the IR. Figures describe the individual member or activity shown, not platform-wide metrics.
03 / FANDOM DATA
Not just who follows.
Who can make things happen?
Public-channel research, local knowledge and FanWork activity records bring different kinds of evidence together. We use them to plan where, with whom and how to collaborate.
Add local context
Country Managers collect contact and venue information, then check the scope of a potential collaboration.
SOURCE / CM research and conversationsConnect real experience
Profiles, fanbases and Collabs connect people, activity conditions, participation and creative outcomes.
SOURCE / FanWork product recordsThe value is in the connected context,
not just the size of a database.
Channel lists show where to start. Local relationships and activity records add how collaboration happened. That context informs the next campaign—and our future AI assistant.
04 / TECHNOLOGY ROADMAP
From an idea for an activity
to a Collab people can join.
We currently operate preset and block-based Collab creation. Our next step is an AI assistant that helps compose activity information, operating records and payment blocks using Collab data and user behavior.
- OPERATING NOW
Presets and blocks
Choose an activity format and compose the information needed to open and run a Collab.
- PLANNED R&D
AI-assisted composition
Use activity records to suggest suitable drafts, participation and transaction blocks.
- HUMAN REVIEW
Review before publishing
The organizer reviews the draft, activity terms and payment conditions before publishing.
WHAT WE PLAN TO VALIDATE
Help more people turn their experience into paid activities and products—not just generate more text.
- Time needed to complete a usable draft
- Missing required operating information
- Organizer edits and repeated support
05 / GLOBAL CITY NETWORK
Local connections.
A clear scope in each city.
Experience in Madrid and Paris informs our approach. Across cities with local contacts, we identify suitable fan organizers and venues, then propose a scope matched to the project.
COMPANY-PROVIDED STATUS / CM RESEARCH
Approx. 4,000research entries collected
Approx. 4,000research entries collected
Country Managers collect information on fanbases, creators and local spaces, and develop relationships through outreach. This is not a count of unique, fully verified or contracted partners; scope is checked for each project.
Campaign experienceLocal contacts
Local contacts do not mean every service is immediately available.
A NEW MARKET? LET'S CHECK THE GROUND FIRST.Start with local partners
Start with local partners
in a new market.
For markets outside the listed network, including Vietnam, we first assess local partners, suitable venues and operating conditions. A pilot scope is proposed after that review.
06 / OUR CONTENT CHANNELS
Our own channels.
Real connections with global audiences.
From FanWork and Unlock Korea to regional channels run by Country Managers. Content and local conversations help us connect with fandom communities.
FanWork
@fanwork_globalArtist performances, fan creators and Collabs. We create content that connects K-pop with the people who take part in it.
Unlock Korea
@unlock_koreaPlaces, culture and brand experiences through an international lens—for people living in Korea and those planning to visit.
The platform preserves activities and experience. Our content channels help us meet the next fans, creators and collaborators.
07 / REFERENCE
Built on a platform.
Proven through real projects.
A performance, a local café, a creative challenge.
Different formats. Real communities at the center.
ARTIST × GLOBAL CREATORSCrazAngel
A global campaign built with fans.
A four-week campaign across nine countries, followed by a paid repeat commission.
RESULT 486,471 reach · Follow-on Brazil campaign within a month
MADRID, SPAINPurple Map Madrid
Fandom meets the neighborhood.
Fifteen offline venues connected through a map, stamps and fan activities.
RESULT 28 of 61 on-site participants (45.9%) visited two or more venues
PARIS, FRANCEPurple Map Paris
From a map to an actual visit.
Eight venues, sixteen Collabs, with online participation and offline check-ins recorded separately.
RESULT 389 unique participants
SEOUL, KOREARIETI
A store experience, a creator's story.
International creator outreach and store visits, connected with content about the experience.
K-POP / AUDIENCE OUTREACHYeongdong-daero K-pop Festival
Connecting fans with a live performance.
International audience outreach, ticket distribution and on-site content sharing.
VISITS / FEEDBACK / LEARNINGAquafield
From outreach to visitor feedback.
International visitor outreach connecting promotional content, dedicated links and coupons with participant surveys.
K-POP / CONTENT & OUTREACHSBS Gayo Daejeon
Connecting performances with international fans.
Performance content promotion and international outreach through influencers and online marketing.
SÃO PAULO, BRAZILPurple Map São Paulo
Connecting local fandom with the city.
A Purple Map project connecting fan activities with local places through a map and Collabs.
FROM EXECUTION TO LEARNING
Different projects leave different evidence: participation, submitted work, visits and interviews. We keep those measures distinct and use them to inform the next collaboration.
Detailed scope and supporting records are available in a consultation.PARTNERSHIP / BUSINESS & INSTITUTIONS
Meet local audiences.
Build data for the next collaboration.
FanWork connects fan organizers, creators and local venues. We plan experiences people want to join, then use participation and feedback to shape what comes next.
WHAT WE CONNECTPeople who organize.
People who organize.
Places to meet.
Activities worth returning for.
Our own platform supports the work: profiles introduce experience, fanbases bring communities together, and Collabs connect participation with a record of what happened.
How a stamp Collab works ↓- 01Understand the audienceInterviews and product feedback
- 02Create a reason to visitMeetups, experiences and Collabs
- 03Record participationVisits, feedback and shared work
- 04Plan the next activityA program informed by experience
Explore the stamp journey and partnership formats
STAMP COLLAB / THE PARTICIPANT JOURNEYA store visit becomes
A store visit becomes
an activity worth joining.
Build interest on social channels, then connect local experiences through FanWork maps and stamp Collabs.
- 01
Discover on social
Fanbase and creator channels introduce the activity.
- 02
Find the places to visit
Explore venues, experiences and visit conditions on the map.
- 03
Experience and collect stamps
Join the activity and record a visit using the agreed method.
- 04
Share and connect again
Share the experience; organizers use feedback to plan the next round.
Stamps, benefits and visit verification are defined for each campaign.
BRANDS & RETAILProduct experiences
Product experiences
and store visits
Work with local fan communities on product experiences, in-store activities and sampling where local requirements allow. Explore what people enjoy, what prevents a visit and what could bring them back.
What remainsParticipation and visit records, product feedback and next-step recommendations
CULTURE & TOURISMCultural exchange
Cultural exchange
and destination interest
Build participatory programs with cultural centers, tourism bodies and local authorities. Cultural participation, travel interest and actual visits are treated as distinct outcomes, matched to each partner's purpose.
What we assessTourism: travel interest and inquiries. Cultural centers: repeat participation and shared work.
ENTERTAINMENTArtists connected
Artists connected
with local fandom
Connect an artist's story with local fanbases, creators and media. We bring together creative challenges, local content and feedback for releases and ongoing engagement.
Program scope, local partners and measures are agreed before execution. Participation, visits, purchases and later returns are measured separately. We can also work alongside your existing agency or local team.
08 / FANWORK FANTRIP
Fandom activities.
Now connected to travel and experiences.
FanTrip connects global interest in K-culture with inbound travel to Korea. Fans can discover classes, tours and shared experiences around the artists and places they care about, and connect with products from external providers.
ARTIST / CITY / SCHEDULECLASSES / TOURS / EXPERIENCESFANS / LOCAL PROVIDERS
We connect providers with participants rather than delivering every experience ourselves, extending the fandom network into classes, experiences and opportunities for local partners.
Explore FanTrip
FANS. CREATORS. LOCAL COMMUNITIES.
09 / ABOUT DATATOWN
Fans are more
than an audience.
They are partners.
Fans organize events, create content and bring local communities together. We recognize the work behind that influence—and connect it with opportunities for artists, brands and places.
Our team brings together global community operations, marketing planning and in-house development. We connect on-the-ground work with platforms that preserve its value.
Based inSeoul, Korea
Established2023
LET'S BUILD SOMETHING REAL.
Which city?
What would you like to build?
Tell us your market, audience and goal. We will discuss local partnerships and a suitable program. Platform, investment and technology conversations are welcome too.